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Make Your Door a Virtual Business Card

If you are an educator, business professional, or someone who often works outside of their office space, here is a simple and effective tool you can use to communicate with visitors, even when you are not around. Although this was initially designed for teachers and professors, other business professionals have found this simple method valuable for capturing leads, and pre-educating potential clients and customers.  Consider the following facts: 1) The person made time to travel to your office. This could indicate their interest in discussing your services or their situation with you. 2) Regardless as to whether the person sent you an email or left a phone message, they still came to your office. This indicates some desire for confidentiality or desire to connect with you in-person. 3) The effort made by the person to engage with you in-person displays their willingness to converse. In a manner of speaking, they have pre-qualified themselves as a potential client or customer. ...

How to Avoid an $11,000+ Fine from the FAA

  Attention Realtors! Do you use fantastic drone photographs or videos for your listing? If so, here are four (4) questions you should ask to avoid an FAA fine! The FAA applies fines to unlicensed drone pilots at $1,100 per occurrence/flight where imagery is used commercially. More importantly the fine for the real estate agent who hires an unlicensed drone pilot is $11,000 per occurrence/flight. Of course, if you’re an agent and the unlicensed drone pilot, you will be liable for both fines! Here are how you can avoid any potential fines and get the shots you want from a contracted drone pilot. When you hire a drone pilot Always : 1)   Ask to see the drone pilot’s  FAA Remote Pilot Certificate  (drone license), whether they hold any other FAA licenses, and whether it is current. Drone pilots are required to renew their certification every two years from the initial date of issuance. If they are unlicensed, find another pilot and save $11,000! 2)   ...